StreamlineEquine Custom Websites

Websites that impress even people that don’t like the internet! StreamlineEquine bridges the gap between tradition and technology to bring your business to the right people.

Our sites range from simple landing pages to complex e-commerce and membership solutions. is a streaming video service for horse training videos. The project was a complete build that includes membership setup, payment gateways, and a mix of paid and free content.


Treasure Valley Livestock Auction

TVLA is a sale yard in Caldwell, ID. This project required an easy to navigate site that made it simple to access upcoming sale schedules and market reports. It also includes an interactive map of the yard and detailed definitions of sale yard terms for new buyers and sellers.

Visit TVLA

Gem State Stock Horse Association

GSSHA is a cowhorse show association. This ongoing project includes online entries, live scoring during shows, helpful articles for people new to cowhorse, and a bright, friendly feel that echoes the Association’s goal of accessibility.


Other Projects

Ryan Thomas Horsemanship: Ryan requested neutral colors with pops of red and a feel that matched the earlier branding project StreamlineEquine created for him. He wanted to emphasize his training philosophy and an elegant look and feel.

Mountain Vet: Dr. Diehl’s site needed to maintain a feeling of professionalism for her veterinary practice while also highlighting her other interests and broad range of projects.

Growing Wild Greenhouse: Diane’s site needed to feel like being in her greenhouse–a mix of colors and textures–but not be overwhelming.

Why Worry Ranch(work in progress) Annie requested a way to keep a large number of sale horses organized and easy to navigate.

Past Projects & Agency Work

Agency work for The Big Blue Mule (2019-2020): 

  • The 5CR re-design & maintenance: this build included a complicated listing system that allowed users to sort trailers, equipment, and other options. It also had an e-commerce option for smaller in-store items and gift certificates
  • The Big Blue Mule re-design: re-designed the agency site to reflect its emphasis on Western culture and appeal to horse people, ranchers, and cowboys.
  • Tahoe Equine: built the site for a new equine rehab and conditioning facility in Gardnerville, NV.
  • Other responsibilities included: site maintenance and updates across the full stable of Big Blue Mule sites
  • Worked closely with the graphic design and marketing department as well as 5CR management to implement new promotions, sales, and ideas across the sites.
  • Started build for the e-commerce solution for the 5CR Outfitters western store.

Fruit Island Flowers: a complex Shopify solution for a flower farmer that needed to highlight her year’s worth of flowers but only allow ordering of what was available. Sortable by color, bloom shape, bloom size, and season. Multiple delivery and payment options.

The Sale Horse: (collaboration with Claire Buchanan). A highly involved listing service for sale horses and horse sales with a detailed and interactive blog component.

Book Your Project

Call Lisa Kittel at (208) 495-4045 to book your project!